The Mango System.

Project Type Branding 2024 The Mango System is a project created as part of Branding and Packaging course during a student exchange program at DFI (Design Factory Interntional) in Hamburg. The challenge was to take the mango fruit and build a brand around it. I created three different product lines—snacks, a beverage, and a spread—using the fruit’s versatility both for the products themselves and for the design concept.

The Concept

The concept came from the mango’s diverse shapes. From different points of view—cuts, sections, and outlines—the mango revealed itself as a whole system of forms. I approached the mango as a design system, shaping it into the basis for the brand’s visual language. inspired by the clarity and structure of Swiss geometric design.

Mood board.

Visual Identity and Design

The design was based on Swiss geometric design, using clear structure, grids, and simple shapes. These elements turned the mango’s natural variety into a clean and consistent identity, applied across the different packaging lines.

Typography

Colors of the Brand

Brand mark

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